I was doing hair, working in childcare and building a business at the same time. I knew how to make money. But when I left my full-time job and needed my business to carry more of the weight, I realized income alone wasn’t enough. My personal finances were still helping carry my business, and that affected my ability to grow the way I wanted to grow.

So I started learning Business structure, Credit, Financial discipline, Systems, and Funding readiness. I was trying to solve my own problem. As I began rebuilding the foundation underneath my own business, I realized other entrepreneurs were facing the same problem. That journey became UNEKD Financials.